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Bangkok, Thailand, 14 March 2017 – The Ministry of Agriculture and Cooperatives, IMPACT Exhibition Management Co., Ltd. (“IMPACT”), COMEXPOSIUM and Union des Industriels de I’Agroeqyuipment (“AXEMA”) from France, jointly present the third edition of SIMA ASEAN Thailand 2017 – Asia’s largest agricultural trade show; from 7-9 September 2017, at Hall 5-6, IMPACT Exhibition and Convention Center and IMPACT Lakeside Muang Thong Thani.

In keeping up with the world’s fast changing business and technological landscapes, the Thai government is promoting the ‘Thailand 4.0’ economic development model to transform Thailand into a value based economy and to become a high-income country. SIMA ASEAN Thailand 2017 aims to be one of the most effective methods to promote this model to the whole agriculture industry; to execute the concept of “smart farming”, to encourage Thai traditional farmers to apply innovation and technologies into their daily work; to enhance the productivity; and to add values to products and services to meet global certified standards.

New collaboration with Kasesart University
In collaboration with Kasetsart University, SIMA ASEAN THAILAND 2017 is proud to present the SIMA ASEAN Outdoor Demonstration Area and Agriculture Festival. A key highlight, The Outdoor Demonstration Area presents the live workings of top-notch technologies to farmers and visitors; educate them on best farming practices and machinery’s operations. The Agriculture Festival will display a wide array of agriculture finished products and showcase horticulture best practices. In tandem with ‘Thailand 4.0’, SIMA ASEAN Thailand believes the show will contribute to the increased co-operation and success among the industry.

SIMA ASEAN Thailand – paving the way for agriculture industry
Mr. Thanit Anekwit, Deputy Permanent Secretary, Ministry of Agriculture and Cooperatives, said “The Ministry embraces economic development model, ‘Thailand 4.0’, in which the nation is formulating ‘Agriculture 4.0’ to drive Thai agriculture on five focused functions: to develop traditional farmers into “smart farmers”; to improve standardization of Thai agriculture; to increase the competitiveness of agricultural products by using appropriate technology and innovation; to preserve natural resources for future farming workings; and to ensure every organization under the Ministry of Agriculture must be a “Smart officer”, in order to educate and support people in agriculture industry. The Ministry of Agriculture and Cooperatives strongly supports SIMA ASEAN Thailand2017 as it has proven to the industry that it is the most necessary and important platform that focuses on the innovation, and is an effective business platform to drive and empower farmers and entrepreneurs to push Thai agriculture to global standards.”

Mr. Loy Joon How, General Manager, IMPACT, said “In line with ‘Thailand 4.0’, SIMA ASEAN 2017 will be a catalyst to strengthen Thai agriculture with the utilization of advanced innovation and technologies. In the 2016, SIMA ASEAN Thailand was received the ‘Highest Growth of Space Expansion’ award from the Thailand Convention and Exhibition Bureau (“TCEB”). We are honored once again to continue receiving support from TCEB under the ASEAN Rising Trade Show (ART) programme for 2017.”

“In addition, SIMA ASEAN Thailand has also earned the status of "UFI Approved Event", after meeting its rigid criteria and requirements. These two accolades serve as a quality guarantee for exhibitors and visitors to participate at the exhibition, whilst reaffirming SIMA ASEAN’s position as the most international and largest agribusiness trade show in Thailand. Along with strong support from key industry organizations and associations from Thailand and the region, I am very confident that our third edition this year will better fulfill the needs of the industry,” he added.

Ms. Céline GSTALDER, Sales Director - Division AFCO, COMEXPOSIUM, said “The SIMA brand has grown continuously, affirming its position as the international trade show for agribusiness to develop agricultural industry with innovation and sustainability. The past two editions have been very successful, with an increase of 58% of exhibitors and 5% of international trade visitors. With our expertise from SIMA Paris, one of the biggest trade shows in Europe, we will help international exhibitors provide the most effective and customized machinery and technologies that are applicable in ASEAN. Participating in SIMA ASEAN Thailand will definitely help them to increase business partners and discover potential trade opportunities within ASEAN and beyond.”

Asst. Prof. RatchotChompunich, Acting Vice President for Strategic, Development and Organizational Communication, announced, “Kasetsart University is pleased to be a main supporter of SIMA ASEAN Thailand 2017. This year, we play an important role in hosting the Outdoor Demonstration Area, the only one of its kind in Asia; with an exhibit of the latest machinery, showcasing key crops including rice, cassava and napier, to demonstrate the live horsepower and efficiency of mechanization in real-life conditions. This is a good platform for farmers and visitors to witness and make the best decision on the machinery that works in their farmland.”

SIMA ASEAN Thailand 2017 is organized by IMPACT Exhibition Management Co., Ltd, COMEXPOSIUM and AXEMA, France. The show will be held from September 7-9, 2017 at Hall 5-6, IMPACT Exhibition and Convention Center and IMPACT Lakeside Muang Thong Thani. SIMA ASEAN Thailand 2017 is the l platform that gathers the latest innovation and technologies, as well as agricultural machinery and equipment under one roof. It is the key meeting point for buyers, suppliers, manufacturers, importers, exporters, farmers, experts and professionals in the agricultural business. To find out the most updated news and information regarding SIMA ASEAN Thailand 2017, visit www.sima-asean.com.